The Pizzeria that adopted Meme Marketing

Services

Branding, Visual Identity, Social Media Campaigns, Product Photography

Client

In Collaboration With

At the foothills of the Mountains Piatra Craiului, between the streets of Zarneşti, a small pizzeria set out to become a new local brand. Its mission is to go against the grain. As many pizza deliveries strive to be posh and luxurious, Pizza Capizza set out to be the contrary. Our mission was to help them create a brand that communicates the aspects of fun, approachability, and sharability and to be genuinely local.

The Outcome

We created the Pizza Capizza visual identity from the ground up. Starting with a logo that looks friendly and inviting, an aspect that continues with the social media presence that is fun, story-driven and mouth-watering.

Pizza box mockup of the Pizza Capizza packaging design for the Pizza Capizza pizza restaurant and delivery from Zarnesti, Romania made by Adrian Dascal

The Outcome

Mockup of Pizza Capizza marketing posts on social media adopting the trendy meme marketing. Making fun of the Covid 19 pandemic by wearing a pizza as a mask. Visual created by Adrian Dascal.

Mockup of Pizza Capizza marketing posts on social media adopting the trendy meme marketing. Making fun of Italians taking meds in the form of miniature Pizzas. Visual created by Adrian Dascal.

Mockup of Pizza Capizza marketing posts on social media adopting the trendy meme marketing and making fun of the trending game Among Us and former president Donald J. Trump. Visual created by Adrian Dascal.

Mockup of Pizza Capizza marketing posts on social media adopting the trendy meme marketing and making fun of the controversial pizza with pineapple. Visual created by Adrian Dascal.

Pizza picture from Pizza Capizza Photoshooting created by Adrian Dascal.

Mockup of Pizza Capizza promotional material and print material in a gold background. Visual created by Adrian Dascal.

The Impact

Since the launch of the pizzeria, the brand became a household name overnight. In the first days, it sold double the expected pizzas. In its first week, it reached all the available devices through online advertisement efforts.

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