The Pizzeria that adopted Meme Marketing
At the foothills of the Mountains Piatra Craiului, between the streets of Zarneşti, a small pizzeria set out to become a new local brand. Its mission is to go against the grain. As many pizza deliveries strive to be posh and luxurious, Pizza Capizza set out to be the contrary. Our mission was to help them create a brand that communicates the aspects of fun, approachability, sharability and to be genuinely local.
Branding, Visual Identity, Social Media Campaigns, Product Photography
Since the launch of the pizzeria, the brand became a household name overnight. In the first days it sold double the expected pizzas. In its first week it had reached all the available devices through the online advertisement efforts.
We created the Pizza Capizza visual identity from the ground up. Starting with a logo that looks friendly and inviting, an aspect that continues with the social media presence that is fun, story-driven and mouth-watering.