The Pizzeria that adopted Meme Marketing

The Mission

At the foothills of the Mountains Piatra Craiului, between the streets of Zarneşti, a small pizzeria set out to become a new local brand. Its mission is to go against the grain. As many pizza deliveries strive to be posh and luxurious, Pizza Capizza set out to be the contrary. Our mission was to help them create a brand that communicates the aspects of fun, approachability, sharability and to be genuinely local.

Deliverable

Branding, Visual Identity, Social Media Campaigns, Product Photography

Year

2020

Client

Pizza Capizza

The Impact

Since the launch of the pizzeria, the brand became a household name overnight. In the first days it sold double the expected pizzas. In its first week it had reached all the available devices through the online advertisement efforts.

The Outcome

We created the Pizza Capizza visual identity from the ground up. Starting with a logo that looks friendly and inviting, an aspect that continues with the social media presence that is fun, story-driven and mouth-watering.

Intro

Within a relatively small town, you might expect little to no competition to start a pizzeria. Most often than not you will find that it is not the case. Before even its conception, the brand had to demonstrate trust, quality and agility. Aspects that had to be well voiced from the beginning for future customers of the brand.

Conclusion

Within the first two weeks of the pre-campaign, the audience of the town was shown a glimpse of what was to come. Like in any small community, the word started to spread fast, especially when on all the major social platforms the ads started to roll out. With everything planned and prepared, the new pizzeria was ready for its first day.