Choose Different Campaign
An organization striving for Peace and Fulfillment of Humankind’s potential, AIESEC in Canada set out to understand its customers' needs regarding cross-cultural exchange programs that they have been running since 1958, and how that perspective has changed in today’s world. Keeping up with the trends of the 2010s and the rise of social media platforms, our mission was to create a national visual identity for their #ChooseDifferent Social Media campaign, that is relevant to the customers, the volunteers and the entrepreneurs that come across this brand.
Branding, Visual Identity, Social Media Campaign
The Visual Identity & Campaign contributed greatly towards the organization’s conversion rates and lead generation.
We designed a visual identity from the ground up. A visual aspect of an organization that envelopes the essence of it as vivid, youthful and bold. A symbol as its design language applied to a range of medium from web to print, recruitment campaign to products presentations.